Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are

I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice.  They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]

Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)

You cannot be all things to all people. I’m sure you have heard the phrase:  “Jack of all trades, master of none.” This applies to the legal industry as well.  The day of the general practitioner is dead.  The law has become much too complicated to try to keep up with all of the changes […]

Rainmaking Recommendation # 50: Put the Social in Social Media

Are you using Twitter?  Facebook?  Linked In?  Google +? Or any of the hundreds of websites that are considered “social media?”  Great! If you haven’t gotten on board yet with Social Media sites, understand this – Social media is not a fad.  It is not going away.  It continues to evolve as a method of […]

Rainmaking Recommendation #26: Schedule your Rainmaking

Rainmaking Recommendation #26:   Schedule your Rainmaking While you want to do the Rainmaking activities necessary to obtain new clients, do you find that by the end of the day you haven’t gotten to that particular task? Put it on your calendar. Schedule your Rainmaking Activities like they were an appointment.    Whether it is writing a […]

The “Field of Dreams” Method of Legal Marketing & Rainmaking

Picture this: A man named Ray Kinsella (Kevin Costner) is working in his corn field in Iowa when he hears this low, growly disembodied voice say:  “If you build it, he will come.”   This is the beginning of “Field of Dreams” (1989).  Without detailing the entire movie –  which I saw again last night for […]

Rainmaking Recommendation #12: How to Clone Your Ideal Client

Who is your ideal client?  Do you already work with him or her? Whether you do or don’t, you can create clone after clone of your ideal client (barring conflicts of interest) by taking the following actions: 1)      Write down exactly what your ideal client looks like.  Be specific. 2)      Research where these clients hang […]

Rainmaking Recommendation #9 – Let Them Know

One of the worst phrases an attorney can hear from one of their friends, family, clients or prospective clients is:  “I didn’t know you (your firm) did that!” Usually this means that they went somewhere else for a matter they would have been more than happy to give to you – had they known your […]

Rainmaking Recommendation #2 – Join and Join In

What is your practice area?  Are you a member of the National and Local Associations which is related to this practice area?  Most attorneys think that joining their state bar association’s (or the ABA’s) practice committee is going to bring them new clients.  While you may get a referral once in a blue moon from […]

What Santa Claus can teach you about being a great Rainmaker

That jolly ol’ white-bearded, chubby guy in the red velvet suit with the fur trim is a better Rainmaker than you.  While his clients, children, may not be your target market, if you acquire his characteristics and take some on his abilities to bring in new clients and make them advocates for life, you can become the […]