Originally Posted on LawMarketing.com August 2013 The days of the “finder”, “minder”, “grinder” mentality in law firms needs to be eradicated. Immediately! These oft used terms are used to describe the typical roles inhabited by an attorney in a law firm setting. The Finder – The finder is the Rainmaker of the law firm. […]
Archives for October 2013
Death to the Finder/Minder/Grinder Mentality: Why you MUST become a Rainmaker
October 17, 2013 by Leave a Comment
Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)
October 16, 2013 by Leave a Comment
In Rainmaking Recommendation # 86 we talked about Why Pick a Niche. In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]
Miley Cyrus as Marketing Genius and What You Can Learn for Legal Marketing
October 15, 2013 by Leave a Comment
I am not a huge fan of Miley Cyrus or her music, but my taste runs to the classic rock genre. However, don’t let the fact that her music or her antics may not be your taste distract you from the fact that she is actually a marketing genius. When Miley (as I call her), […]
The Shoemaker’s Kids have No Shoes
October 14, 2013 by Leave a Comment
You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me. While helping my clients with their Rainmaking […]
Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)
October 14, 2013 by Leave a Comment
The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert. Today we will discuss “what” […]
Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)
October 14, 2013 by Leave a Comment
You cannot be all things to all people. I’m sure you have heard the phrase: “Jack of all trades, master of none.” This applies to the legal industry as well. The day of the general practitioner is dead. The law has become much too complicated to try to keep up with all of the changes […]
Rainmaking Recommendation #85: Stop Networking with People You Know at the Networking Event
October 14, 2013 by Leave a Comment
It’s Networking Season again. Did you ever notice how many invites for various networking events you receive for September and October? People are ramping up for business after a taking the summer off. When you enter a networking event, what’s the first thing you do? If you are like most people, you go directly to […]
Rainmaking Recommendation # 84: Why You?
October 14, 2013 by Leave a Comment
You may have heard of something called a USP. This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another. It answers the question: Why you? You are an attorney. Sorry to say, you are also one […]
Rainmaking Recommendation # 83: Halfway There or Halfway Over?
October 14, 2013 by Leave a Comment
We’ve reached the halfway point of the year. If you are like most, you have probably had plans and goals that you wanted to achieve this year. Maybe you even called them New Year’s Resolutions. So, have you achieved those goals? Did you abandon your plans for achievement a few days into the year or […]
Rainmaking Recommendation #82: Building Visibility v. Building Relationships
October 14, 2013 by Leave a Comment
I had an interesting conversation with an attorney who doesn’t believe that blogs, answering legal questions online ala AVVO, websites, social media or online marketing at all brings clients to the door. Instead, he believes in networking: meeting people everywhere and telling them what he does for a living and creating real life relationships […]