This is an incredibly short Rainmaking Recommendation. But nevertheless, it could be one of the most important factors to your Rainmaking success. It starts with an actual question that was asked by one of my Rainmaking Coaching Clients: “How do I turn a relationship from ‘I know you’ to ‘I trust you?’ I have […]
Archives for October 2015
Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are
October 7, 2015 by Leave a Comment
I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice. They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]
What’s Your Personal Legal Brand?
October 2, 2015 by Leave a Comment
There is something you truly need to know – you already have a brand, whether you like it or not. Your brand is how others perceive you and what you do. Before the internet, it was simply called your reputation and it was localized to your network or friends, colleagues, bosses and clients. Now, with […]
Out of Sight, Out of Mind
October 1, 2015 by Leave a Comment
Many years ago, one of my colleagues (and friend), Cordell Parvin, provided me the slides to one of his seminars. And while the topic is not important, what is notable is that one of the slides contained the following truism: “It’s not what you know. It’s not who you know. It’s not even who knows […]