In this last part of the series about how to become an authority, I reiterate the definition that I have come to love: Authority = Expertise* + Influence We deconstructed this definition and discussed why you need to become an authority and how to develop expertise*. You must understand that there are hundreds of thousands of experts* in […]
Rainmaking Recommendation 232: How to Become an Authority: Influence
March 5, 2021 by Leave a Comment
Rainmaking Recommendation #225: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(c) – The Virtual Networking Event)
December 7, 2020 by Leave a Comment
While not exciting, I’ll begin this Rainmaking Recommendation as I have the last three, because I am hoping that this is getting tattooed on your brain: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – […]
Rainmaking Recommendation #222: Using the Rainmaking Cycle to Become a Rainmaker (Part1 – Marketing)
October 15, 2020 by Leave a Comment
In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who want or need […]
10 years of Enlightened Rainmaking Blogs
December 5, 2019 by Leave a Comment
December 5, 2019 is the 10th anniversary of The Enlightened Rainmaker blog. Last month, I wrote a blog about trying to blog every business day in November. And I wanted to provide the results and my thoughts on this experiment. I didn’t post a blog every business day in November. While I could have posted […]
Enlightened Rainmaking: Personal Development AND Business Development
November 18, 2019 by Leave a Comment
It’s no surprise to see all of the articles, podcasts, videos and blog posts on attorney mental health these days. We have been told that there is an epidemic of depression, drug and alcohol addiction and other mental health issues plaguing our profession. And, while it is wonderful to see that the industry is taking […]
Content is Still King
November 13, 2019 by Leave a Comment
In a great article on Forbes entitled Content Marketing is The New PR, Nancy Marshall of Marshall Communications, wrote why content marketing is now becoming the best way to get your name and brand out in the world. The one thing that stood out most in this article for me is a quote she cited […]
Rainmaking Recommendation #160: The 8 Laws of Personal Branding (Legal Branding Series part 4)
May 2, 2018 by Leave a Comment
The past three Rainmaking Recommendations have been about building your personal legal brand and its importance. Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding. I didn’t come up with […]
Rainmaking Recommendation #159: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)
April 19, 2018 by Leave a Comment
In part 1 of this series, we discussed why you need to create a brand. In part 2, we discussed what characteristics go into creating your brand. Now, in part 3, we will be discussing the benefits of creating your legal brand. There is real power in having a brand. Your brand conveys the promises you are […]
Rainmaking Recommendation #158: What Goes Into Creating Your Personal Brand? (Branding Series part 2)
April 5, 2018 by Leave a Comment
When attorneys think of brand they usually think of the firm name or about creating a logo or even having a tagline. And while these things go into making up your “visual brand” and should be used to create consistency in your marketing, a personal brand goes so much deeper. Jeff Bezos, the founder […]
Rainmaking Recommendation # 157: The Lawyer Branding Series (pt 1): The Why
January 3, 2018 by Leave a Comment
As we start a new year, I will be starting a new series on branding yourself and your legal services. This will include the why, the what, and the how of becoming a legal brand unto yourself. And, we will discuss the various Model Rules of Professional Conduct you must understand in order to […]