Exactly as I began the last Rainmaking Recommendation, so I reiterate: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who […]
Rainmaking Recommendation #223: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(a) – Networking)
October 22, 2020 by Leave a Comment
Rainmaking Recommendation #201: How Should Lawyers Adapt to This Crisis?
April 8, 2020 by Leave a Comment
Adapt. A word that is fraught with so much meaning these days. One of the definitions of adapt is: “Become adjusted to new conditions.” And boy, have we ever been adapting to new conditions. It’s been almost a month since most of the United States went into self-quarantine. Since that time, we have had […]
Lawyers Using Referral Marketing as a Revenue Stream? Not so Fast!
March 2, 2020 by Leave a Comment
Recently I read a post which suggested that attorneys should use referral marketing as a revenue stream – that attorneys should refer cases they cannot or will not take to other attorneys for fees. Not so fast! It’s not as easy as I give you a new client you pay me a referral fee because […]
Rainmaking Recommendation #181 – Recommendations, Reviews, and Testimonials (Part 3): How to Deal with Negative Reviews
September 3, 2019 by Leave a Comment
For the past few Rainmaking Recommendations, we have been discussing recommendations, reviews, and testimonials. In one we discussed the differences between these; in the second we discussed how to get more. And, in this one, we will be discussing what to do if you receive a negative review. Remember, testimonials are those accolades that you […]
Rainmaking Recommendation #180 – Recommendations, Reviews, and Testimonials (Part 2): How to Get More
August 21, 2019 by Leave a Comment
(In part one of this series, the differences between recommendations, reviews, and testimonials were detailed. In part two we will discuss how to get more reviews, And part three will be how to deal with negative reviews.) Recently, I have been offering a complimentary rainmaking training session to attorneys (please feel free to take me […]
Rainmaking Recommendation #146 New Year’s Resolutions (aka Decisions, Decision, Decisions)
January 5, 2017 by Leave a Comment
Happy New Year! Did you make any New Year’s resolutions for this year? Have you ever made any resolutions in the past? How many of them did you actually keep? One of the definitions of resolution, according to the Oxford English Dictionary is: a firm decision to […]
Communicating with Clients for Rainmaking Effectiveness
November 4, 2013 by Leave a Comment
I recently came across a blog post written by John Camson, an attorney in Pennsylvania, for Lawyerist entitled: Why Won’t Lawyers Communicate With Their Clients? A well written blog from almost a year ago, it details some of the “reasons” that attorneys do not communicate with their clients during their representation: They have nothing […]
The Shoemaker’s Kids have No Shoes
October 14, 2013 by Leave a Comment
You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me. While helping my clients with their Rainmaking […]
Rainmaking Recommendation # 84: Why You?
October 14, 2013 by Leave a Comment
You may have heard of something called a USP. This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another. It answers the question: Why you? You are an attorney. Sorry to say, you are also one […]
Stick With What You Know!
May 21, 2012 by 1 Comment
Recently, on many of the social networks which I frequent, I have noticed attorneys asking questions about practice areas in which they obviously do not practice. Usually this is from a solo practitioner or small firm attorney. The post inevitably starts with: “I have potential clients who needs . . .” and continues to ask […]