Over the past 4 Rainmaking Recommendations (which can be found here) we have been talking about your personal legal brand. Today we speak, albeit in generalizations, how to create your personal legal brand. There are hundreds of marketing and business development tactics you can use, and there are thousands of locations on the internet where […]
Rainmaking Recommendation #161: How to Create Your Personal Legal Brand (Legal Branding Series Part 5)
May 16, 2018 by Leave a Comment
Rainmaking Recommendation #160: The 8 Laws of Personal Branding (Legal Branding Series part 4)
May 2, 2018 by Leave a Comment
The past three Rainmaking Recommendations have been about building your personal legal brand and its importance. Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding. I didn’t come up with […]
Rainmaking Recommendation #159: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)
April 19, 2018 by Leave a Comment
In part 1 of this series, we discussed why you need to create a brand. In part 2, we discussed what characteristics go into creating your brand. Now, in part 3, we will be discussing the benefits of creating your legal brand. There is real power in having a brand. Your brand conveys the promises you are […]
Rainmaking Recommendation #156: Sage Words Of Wisdom
December 20, 2017 by Leave a Comment
For many people with whom I have spoken, this was a difficult year. I know it was for me. But rather than dwell on the past, I am moving forward with a lot of optimism and excitement as to what the New Year will bring. Since this is the last Rainmaking Recommendation of the year, […]
Rainmaking Recommendation #153: 10 Tips to Avoid Lawyer Burnout
October 31, 2017 by Leave a Comment
(This is not a post I ever thought I would write, and it’s longer than most Rainmaking Recommendations, but I thought you deserved an explanation.) If you are wondering where I have been for the past 7 months since the last Rainmaking Recommendation you received, I’ll tell you. I have been dealing with an extensive […]
Rainmaking Recommendation #152: Who Are You Writing For?
April 5, 2017 by Leave a Comment
Okay, a confession: I am definitely a legal geek. I love lawyers and I love the industry! In addition to studying legal marketing and business development on a constant basis (as well as every other aspect of marketing and sales for many different industries), I read about law firm management (for Big Law to Solos), […]
When AI Takes Over Law Firms EI Will Be Paramount
March 16, 2017 by Leave a Comment
The headlines read: “Your next lawyer could be a machine” “JP Morgan Software Does In Seconds What Lawyers Took 360,000 Hours” H&R Block Shows How Automation Could Change The Legal Profession And this is just in the last 2 weeks or so. Are you sufficiently scared? Are you worried that machines may take your job? […]
Rainmaking Recommendation #151: Awards, Testimonials & Reviews
March 15, 2017 by Leave a Comment
Recently, I have been receiving a rash of awards and nominations. Now, before you think I am bragging, let me explain. I have been voted: “2017 Attorney of The Year” “Who’s Who in Women Attorneys” A recipient of the “2017 Legal Elite Awards” And that’s just in the past week. There is a slight problem […]
The Biggest Rainmaking Myth
February 7, 2017 by Leave a Comment
There are a lot of articles debating whether Rainmakers are born or bred. There are studies that have been done asserting that there are specific character traits can that make a person a Rainmaker which are quoted all over the internet. The biggest myth? Rainmakers are Born. For 15 years, I have truly believed that […]
Rainmaking Recommendation # 147: Instant Gratification
January 19, 2017 by Leave a Comment
We all want it now, now, now! Instant messaging, Instant movie downloads on Netflix or Amazon, Same day delivery, even Instant oatmeal We have become impatient with everything. If your website takes too long to load, people will abandon it. If the article looks too long, we will skim it first to decide whether we […]