Testimonials, reviews, recommendations – these have always been important to growing your book of business, but it is now even more so. In this three-part Rainmaking Recommendation series, I will detail the differences between a testimonial, a review, and recommendations (part 1). In part 2, I will discuss how to obtain these important evaluations of […]
Rainmaking Recommendation #179 – Recommendations, Reviews, and Testimonials (Part 1): What’s the difference?
Rainmaking Recommendation #178: It’s Not Rocket Science
On Saturday, July 20, 2019, we will celebrate the 50th anniversary of Apollo 11 landing on the moon. Think about this for a moment. 50 years ago, technology was rudimentary comparatively speaking to today’s tech (and even tomorrow’s tech). Yet, they were able to land a man on the moon. Now, with all the technology […]
Rainmaking Recommendation #177: Take a Break
While my last Rainmaking Recommendation told you that you should not allow the summer months to make you lazy in your business development activities, since tomorrow is the 4th of July in the United States, a National holiday, I will tell you that you NEED take time for yourself to rest and recharge. We are […]
Rainmaking Recommendation #176: Don’t Slack Because It Is Summer
Want to be a Rainmaker? Then it doesn’t matter what time of year it is. Many people, lawyers included, tend to go on Rainmaking hiatus when summer rolls around. For some, the kids are out of school, vacations are being taken, and there are half-days on Fridays. But now is not the time to slack […]
Rainmaking Recommendation #172: A Rainmaking Exercise (Literally)
I have three embarrassing admissions: First, I wrote this article three years ago for Legal Ink Magazine and still have not done much about it, so I have decided to update it and try again. Second, I am writing this because I really need it, probably more than a lot of the readers. And finally, […]
Rainmaking Recommendation #171: If Content is King, What Happens When……
If content is king, what happens when you get writers’ block? You are staring at a blank white screen on your computer, your hands poised nervously over the computer keyboard (or if you are old school, the 8”x14” yellow legal pad with a pen in your hands) waiting for some inspiration to hit you. I […]
Rainmaking Recommendation #170: Dress the Part
I may get my butt handed to me on a silver platter for this post, but I will still write this because I truly believe what I am about to say: Attorneys have to go back to dressing like professionals! “Casual Fridays” have become week-long events. Attorneys wearing shredded jeans, graphic (and in one recent […]
Rainmaking Recommendation #169: Social Media Marketing v. Social Media Networking
One of the things that I haven’t discussed in a deeper manner is how to use various social media networking sites for Rainmaking Purposes. I have touched on the fact that if you use social media you need to take the relationship from online to off in order to allow you to create the relationships […]







