Since the pandemic started, I have been doing a tremendous amount of virtual networking with a plethora of people. I am speaking specifically of group networking, not just virtual one-on-ones. And I have noticed something very interesting: many have trouble describing what they do for a living in a few short, memorable sentences. This is […]
Rainmaking Recommendation #235: The Art Of Your Introduction (Your Audio Business Card)
March 24, 2021 by Leave a Comment
Rainmaking Recommendation #234: 10 Reasons You Aren’t Getting Referrals
March 16, 2021 by Leave a Comment
Referrals can be one of the best Rainmaking tactics you can use to grow your book of business. But, many lawyers aren’t getting the quality or quantity of referrals that they would like. Here are 10 reasons you’re not getting referrals: You aren’t top of mind I’ve often said that people do not wake up […]
Rainmaking Recommendation #231: How to Become an Authority: Expertise
February 25, 2021 by Leave a Comment
In Rainmaking Recommendation #230, I discussed why you need to become an authority in your practice area and niche. As mentioned in the last post, I really like Ian Brodie’s definition of authority: Authority = Expertise* + Influence Expertise*: If you have been reading these Rainmaking Recommendations for any length of time, you know that […]
Rainmaking Recommendation #228: Should You Air Your Opinions On Social Media? For Rainmaking and Ethics purposes – NO!
January 7, 2021 by Leave a Comment
I am a true proponent of being authentic on social media, including blog posts, videos, and all other social media. Social media is about connection. It was originally designed so that you can keep in touch with friends and family, see what they were up to, and keep in contact with them. Then the marketers […]
What Santa Claus Can Teach You About Being A Rainmaker (Revised for 2020)
December 23, 2020 by Leave a Comment
We interrupt the usual Rainmaking Recommendation to present you with a blog post that was originally written in 2009. It is still apropos today but has been updated just a little bit. That jolly ol’ white-bearded, portly guy in the red velvet suit with the (faux) fur trim is a better Rainmaker than you. While his clients, […]
Rainmaking Recommendation #227: Permission Marketing
December 17, 2020 by Leave a Comment
In this very brief Rainmaking Recommendation, I would like to both vent my annoyance as well as tell you how to avoid ticking off your clients and prospects. In the past 9 months of the pandemic, I have met or reconnected with hundreds of people during virtual networking events. As a result, I have been […]
Rainmaking Recommendation #226: Using the Rainmaking Cycle to Become a Rainmaker (Part 3 – Creating Relationships)
December 17, 2020 by Leave a Comment
For the past 4 Rainmaking Recommendations, we have been discussing the Rainmaking Cycle. Today, we discuss the last part, creating relationships. And while to some attorneys this may sound a bit woo-woo or spiritual, the truth is that people do business with people they know, like, and trust. I’ve written this in the past, I’ve […]
Rainmaking Recommendation #224: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(b)– Networking Continued)
November 5, 2020 by Leave a Comment
I’ll begin this Rainmaking Recommendation as I have the last two: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services (see Rainmaking Recommendation # 222); Meeting people – whether […]
Rainmaking Recommendation #223: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(a) – Networking)
October 22, 2020 by Leave a Comment
Exactly as I began the last Rainmaking Recommendation, so I reiterate: The Rainmaking Cycle is a continuous circuit that is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who […]
Rainmaking Recommendation #222: Using the Rainmaking Cycle to Become a Rainmaker (Part1 – Marketing)
October 15, 2020 by Leave a Comment
In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in person or virtually – who want or need […]