Who’s your favorite client?
Why are they your favorite?
Take the time to write down all of the attributes of what your favorite client looks like (besides the fact that they pay your bills). Are they in a particular industry? Do they have certain personality characteristics with which you like to work? Is there an age demographic? Are they in specific geographic location?
When you can articulate the answers to these questions, you can begin to look for new clients that fit these descriptions. In fact, the more specific you can be the better.
Where do you find these people or businesses that fit the description? Look no further than the friends and business acquaintances with whom your favorite client associates. It is a fact that people know and do business or have friends who are most like themselves. Find out which associations or trade industries your favorite clients are involved; discover the places they go to meet their friends; ask to speak at their workplaces. Most importantly ask to be introduced.
You can replicate your favorite clients and have a practice that you love.
Use the comment section below and tell me what your ideal client looks like.
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