Can you finish 2020 strong? That’s an interesting question considering all that we have gone through in the first six months of this year. But, your answer should be “Hell yes! I can finish 2020 strong.” We have exactly 6 months left to this year. It is just a matter of changing your strategies and […]
Rainmaking Recommendation #209: How to Finish 2020 Strong – Part 1: Mindset Matters
July 1, 2020 by 1 Comment
Rainmaking Recommendation #208: Virtual Networking Events for Lawyers – 8 Best Practices
June 17, 2020 by Leave a Comment
Lately, I have been attending a lot of virtual networking events. And while there are many platforms out there that can be used, Zoom seems to be the one used most often, so like using the words Google to mean search engine, Kleenex to represent tissues, or Band-Aid to denote bandages, I am using Zoom […]
Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are
October 7, 2015 by Leave a Comment
I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice. They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]
Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)
October 14, 2013 by Leave a Comment
You cannot be all things to all people. I’m sure you have heard the phrase: “Jack of all trades, master of none.” This applies to the legal industry as well. The day of the general practitioner is dead. The law has become much too complicated to try to keep up with all of the changes […]
Rainmaking Recommendation # 50: Put the Social in Social Media
February 17, 2012 by Leave a Comment
Are you using Twitter? Facebook? Linked In? Google +? Or any of the hundreds of websites that are considered “social media?” Great! If you haven’t gotten on board yet with Social Media sites, understand this – Social media is not a fad. It is not going away. It continues to evolve as a method of […]
Rainmaking Recommendation #26: Schedule your Rainmaking
January 19, 2011 by Leave a Comment
Rainmaking Recommendation #26: Schedule your Rainmaking While you want to do the Rainmaking activities necessary to obtain new clients, do you find that by the end of the day you haven’t gotten to that particular task? Put it on your calendar. Schedule your Rainmaking Activities like they were an appointment. Whether it is writing a […]
The “Field of Dreams” Method of Legal Marketing & Rainmaking
June 22, 2010 by 16 Comments
Picture this: A man named Ray Kinsella (Kevin Costner) is working in his corn field in Iowa when he hears this low, growly disembodied voice say: “If you build it, he will come.” This is the beginning of “Field of Dreams” (1989). Without detailing the entire movie – which I saw again last night for […]
Rainmaking Recommendation #12: How to Clone Your Ideal Client
June 16, 2010 by 5 Comments
Who is your ideal client? Do you already work with him or her? Whether you do or don’t, you can create clone after clone of your ideal client (barring conflicts of interest) by taking the following actions: 1) Write down exactly what your ideal client looks like. Be specific. 2) Research where these clients hang […]
Rainmaking Recommendation #9 – Let Them Know
May 5, 2010 by 5 Comments
One of the worst phrases an attorney can hear from one of their friends, family, clients or prospective clients is: “I didn’t know you (your firm) did that!” Usually this means that they went somewhere else for a matter they would have been more than happy to give to you – had they known your […]
Rainmaking Recommendation #2 – Join and Join In
January 20, 2010 by 6 Comments
What is your practice area? Are you a member of the National and Local Associations which is related to this practice area? Most attorneys think that joining their state bar association’s (or the ABA’s) practice committee is going to bring them new clients. While you may get a referral once in a blue moon from […]