Simply put, marketing is communicating what you can do for prospective clients by creating awareness. Rainmaking is converting those people into prospective clients by creating relationships. Marketing educates your prospective clients and referrals sources about the services you can provide to them. Rainmaking creates the relationships which allow your prospects and referrals to know that […]
Rainmaking Recommendation #45: The Difference between Rainmaking and Marketing
February 1, 2012 by Leave a Comment
How Do You Spell Rainmaker? A.C.T.I.O.N.
October 12, 2010 by 1 Comment
This article, which originally appeared in the New Jersey Law Journal December 3, 2009, has been reproduced here. Although almost a year old, the article still resonates today. The recession that began in 2008 caused mass devastation in the legal field. We watched the annihilation of venerable law firms, like Heller Ehrman, Thelen Reid and […]
Rainmaking Recommendation #18: Make A List
September 15, 2010 by Leave a Comment
Make a list of ALL of your clients, both current and former. Which one of these people have not heard from you in a month? In a year? In more than a year? You are missing valuable new business sources if you have ever lost touch with a person you have met in the past, […]
Rainmaking Recommendation #17: The Event
September 1, 2010 by 1 Comment
As the summer comes to a close and vacations come to an end, more and more networking events are scheduled during the fall. Get out of your office and begin networking. This is one of the best rainmaking activities in which you can take part. Remember to bring your business cards! But more importantly, remember […]