Archives for 2017

Rainmaking Recommendation #152: Who Are You Writing For?

Okay, a confession:  I am definitely a legal geek. I love lawyers and I love the industry! In addition to studying legal marketing and business development on a constant basis (as well as every other aspect of marketing and sales for many different industries), I read about law firm management (for Big Law to Solos), […]

When AI Takes Over Law Firms EI Will Be Paramount

The headlines read: “Your next lawyer could be a machine” “JP Morgan Software Does In Seconds What Lawyers Took 360,000 Hours” H&R Block Shows How Automation Could Change The Legal Profession And this is just in the last 2 weeks or so. Are you sufficiently scared?  Are you worried that machines may take your job?  […]

Rainmaking Recommendation #151: Awards, Testimonials & Reviews

Recently, I have been receiving a rash of awards and nominations. Now, before you think I am bragging, let me explain. I have been voted: “2017 Attorney of The Year” “Who’s Who in Women Attorneys” A recipient of the “2017 Legal Elite Awards” And that’s just in the past week. There is a slight problem […]

Hey Lawyers: Is a 78% Chance of Rainmaking Success Worth It?

In 2007, Dr. Gail Matthews, a psychology professor at Dominican University of California, conducted a study on goal achievement. The impetus for Matthews’ study was an oft reported treatise which never existed, but to this day is still repeated and used by personal development gurus around the world. The study which I reference is sometimes […]

Rainmaking Recommendation #150: Do Something!

At the beginning of the year, you promised yourself that this was the year you were going to bring in lots of business.  You are going to be a rainmaker. You’ve actually written a rainmaking plan on how you are going to do it (if you haven’t written one or don’t know how, please contact […]

Lawyers Need to Ask the Burning Questions!

For years, Thomson Reuters Legal Executive Institute has held the Marketing Partner Forum bringing together thought leaders in the industry to help law firms learn the benefits of, and techniques for, marketing their services.  Okay, that explains it in the simplest of measures, but it is a very high level conference. I have never actually […]

Rainmaking Recommendation #149: Get Social or Else!

It’s 2017.  More and more lawyers are using Social Media and the numbers keep growing.  A recent post by Nicole Black writing for MyCase provides some of the latest statistics about  how lawyers are using social media and blogging for marketing and business development purposes. Additionally, in their annual survey, Findlaw has determined that consumers […]

The Biggest Rainmaking Myth

There are a lot of articles debating whether Rainmakers are born or bred.  There are studies that have been done asserting that there are specific character traits can that make a person a Rainmaker which are quoted all over the internet. The biggest myth?  Rainmakers are Born. For 15 years, I have truly believed that […]

Rainmaking Recommendation #148: Groundhog Day

In the famous 1993 movie, Groundhog Day, Bill Murray’s character seems doomed to relive the same day over and over until he gets it right. While this is a comedy, there is nothing funny about the fact that, as a lawyer, you are probably living the same day over and over again. Think about this.  […]

Rainmaking Recommendation # 147: Instant Gratification

We all want it now, now, now! Instant messaging, Instant movie downloads on Netflix or Amazon, Same day delivery, even Instant oatmeal We have become impatient with everything. If your website takes too long to load, people will abandon it. If the article looks too long, we will skim it first to decide whether we […]