Rainmaking Recommendation #152: Who Are You Writing For?

Okay, a confession:  I am definitely a legal geek. I love lawyers and I love the industry! In addition to studying legal marketing and business development on a constant basis (as well as every other aspect of marketing and sales for many different industries), I read about law firm management (for Big Law to Solos), […]

When AI Takes Over Law Firms EI Will Be Paramount

The headlines read: “Your next lawyer could be a machine” “JP Morgan Software Does In Seconds What Lawyers Took 360,000 Hours” H&R Block Shows How Automation Could Change The Legal Profession And this is just in the last 2 weeks or so. Are you sufficiently scared?  Are you worried that machines may take your job?  […]

Rainmaking Recommendation #151: Awards, Testimonials & Reviews

Recently, I have been receiving a rash of awards and nominations. Now, before you think I am bragging, let me explain. I have been voted: “2017 Attorney of The Year” “Who’s Who in Women Attorneys” A recipient of the “2017 Legal Elite Awards” And that’s just in the past week. There is a slight problem […]

The Biggest Rainmaking Myth

There are a lot of articles debating whether Rainmakers are born or bred.  There are studies that have been done asserting that there are specific character traits can that make a person a Rainmaker which are quoted all over the internet. The biggest myth?  Rainmakers are Born. For 15 years, I have truly believed that […]

Rainmaking Recommendation # 147: Instant Gratification

We all want it now, now, now! Instant messaging, Instant movie downloads on Netflix or Amazon, Same day delivery, even Instant oatmeal We have become impatient with everything. If your website takes too long to load, people will abandon it. If the article looks too long, we will skim it first to decide whether we […]

Rainmaking Recommendation #146 New Year’s Resolutions (aka Decisions, Decision, Decisions)

Happy New Year! Did you make any New Year’s resolutions for this year? Have you ever made any resolutions in the past?  How many of them did you actually keep? One of the definitions of resolution, according to the Oxford English Dictionary is:                  a firm decision to […]

Rainmaking Recommendation #145: The Most Important Question the Candidates aren’t Answering

This is not a commentary on the candidates for President this year.  I will not be telling you how to vote or for whom I am casting my ballot. When I was in college and in law school, to make extra money, I would tend bar.  The very first thing I was taught when I […]

Rainmaking Recommendation #143: Client Feedback – Scary but Necessary

One of the scariest things to do is ask a client “how am I doing as your lawyer? Yet, that feedback, good or bad, is something you need to obtain so that you can get better at what you do. Recently, I have been having an issue with my office phone.  For the past 2 […]

Rainmaking Recommendation #142: The “Key” to Creating Content That Gets Read

In the last Rainmaking Recommendation, I provided an infographic which detailed the amount of data/content that is created and posted on the internet every minute of every day. With all of the videos being uploaded, with all of the blogs posted, with all of the social media being used, how do you get found when […]

Rainmaking Recommendation #141: How to Become an Enlightened Rainmaker™

In the last Rainmaking Recommendation, I discussed the idea of Enlightened Rainmaking™.  As I explained, this is using tactics or techniques to educate or “enlighten” your prospective clients, referral sources and clients about what you do in a way that allows them to come to you. Enlightened Rainmaking begins with creating content and information laden […]