Ever since I became a Rainmaking Trainer and Coach more than 16 years ago, I have said over and over again that you need to do some marketing or business development activity every single day. However, recently I was asked a question: How much time should I spend on marketing and business development activities per […]
Archives for 2018
Rainmaking Recommendation #163: Focus on Rainmaking Every Day, But….
June 20, 2018 by Leave a Comment
Rainmaking Recommendation #162: You Don’t Need to Take Every Client
June 6, 2018 by Leave a Comment
I’m in a facebook group with a lot of really great attorneys. And recently, there has been a spate of posts which detail the obnoxiousness that some attorneys face with potential clients who are contacting them. Many lawyers, particularly small firm and solo attorneys, are working with the notion that if they don’t take every […]
Rainmaking Recommendation #161: How to Create Your Personal Legal Brand (Legal Branding Series Part 5)
May 16, 2018 by Leave a Comment
Over the past 4 Rainmaking Recommendations (which can be found here) we have been talking about your personal legal brand. Today we speak, albeit in generalizations, how to create your personal legal brand. There are hundreds of marketing and business development tactics you can use, and there are thousands of locations on the internet where […]
Rainmaking Recommendation #160: The 8 Laws of Personal Branding (Legal Branding Series part 4)
May 2, 2018 by Leave a Comment
The past three Rainmaking Recommendations have been about building your personal legal brand and its importance. Before discussing the many tactics and the ethical considerations in using those tactics to build your brand, I wanted to touch on one other idea that I love: The 8 Laws of Personal Branding. I didn’t come up with […]
Rainmaking Recommendation #159: The Benefits of Creating Your Legal Brand (Legal Branding Series 3)
April 19, 2018 by Leave a Comment
In part 1 of this series, we discussed why you need to create a brand. In part 2, we discussed what characteristics go into creating your brand. Now, in part 3, we will be discussing the benefits of creating your legal brand. There is real power in having a brand. Your brand conveys the promises you are […]
Rainmaking Recommendation #158: What Goes Into Creating Your Personal Brand? (Branding Series part 2)
April 5, 2018 by Leave a Comment
When attorneys think of brand they usually think of the firm name or about creating a logo or even having a tagline. And while these things go into making up your “visual brand” and should be used to create consistency in your marketing, a personal brand goes so much deeper. Jeff Bezos, the founder […]
Rainmaking Recommendation # 157: The Lawyer Branding Series (pt 1): The Why
January 3, 2018 by Leave a Comment
As we start a new year, I will be starting a new series on branding yourself and your legal services. This will include the why, the what, and the how of becoming a legal brand unto yourself. And, we will discuss the various Model Rules of Professional Conduct you must understand in order to […]