Last week, Above the Law, published a post entitled: “Top Law Firm Withholding Bonuses Unless Associates Do a ‘Marketing Project’”. The post explained that Quinn Emmanuel, one of the top law firms in the United States, sent an email to all of its attorneys stating that it is going to require its associates to complete […]
Rainmaking Recommendation #110 – The Super (Bowl) Card
February 4, 2015 by Leave a Comment
Today is my birthday – yes, this IS a blatant way to get you to send an email or make a comment wishing me a wonderful day. And no, I am not telling you how old I am. I was thinking about days we celebrate, particularly because of what occurred the other day. Last Saturday, I […]
Rainmaking Recommendation #97: You’re So Vain . . .
May 7, 2014 by Leave a Comment
The other night I was watching the Morgan Spurlock show “Inside Man”. This episode discussed “Big Data” and how everything (and I mean EVERYTHING) is collected whenever you log onto the internet. Most often it is used for marketing purposes, but Mr. Spurlock does talk about the dark side of all of this data collection […]
Rainmaking Recommendation # 59: “If you always do what you’ve always done. . .”
June 6, 2012 by Leave a Comment
“If you always do what you’ve always done, you’ll always get what you’ve always got.” Henry Ford (1863-1947), American founder of the Ford Motor Company The above quote is in response to a question I received from a new client who has been practicing law for more than 15 years who, in our first coaching […]
Stick With What You Know!
May 21, 2012 by 1 Comment
Recently, on many of the social networks which I frequent, I have noticed attorneys asking questions about practice areas in which they obviously do not practice. Usually this is from a solo practitioner or small firm attorney. The post inevitably starts with: “I have potential clients who needs . . .” and continues to ask […]
Rainmaking Recommednation #52: Acknowledge Me!
March 21, 2012 by Leave a Comment
Reason #2 Why Client’s Don’t Come Back: You’re Unresponsive In a continuation of the series on “Why Client’s don’t come back”, this Rainmaking Recommendation will address the number one reason why clients’ don’t come back – because you don’t respond to them. In this day and age of immediate communication – Wi-Fi, 24 hour internet […]
Rainmaking Recommendation # 51: “I didn’t know you did that”
February 17, 2012 by Leave a Comment
“Why don’t clients come back?” Recently, I received an email from a litigation attorney from Connecticut who asked the question above and about following up with clients following the conclusion of representation. It seems that some clients of the firm who seemed happy with the work the attorneys were doing were going elsewhere for subsequent […]
Rainmaking Recommendation # 50: Put the Social in Social Media
February 17, 2012 by Leave a Comment
Are you using Twitter? Facebook? Linked In? Google +? Or any of the hundreds of websites that are considered “social media?” Great! If you haven’t gotten on board yet with Social Media sites, understand this – Social media is not a fad. It is not going away. It continues to evolve as a method of […]
Rainmaking Recommendation # 48: Holiday Rainmaking Wishes for You!
February 17, 2012 by Leave a Comment
Twas 10 days before New Years and all through the firm, Attorney reviews were making them squirm, “Did I create enough business, bill enough hours?” Thanks to Rainmaking Recommendations they had the power To take control of their careers and rest of their life Breathing a sigh of relief, it will all be all right….. […]
Rainmaking Recommendation #45: The Difference between Rainmaking and Marketing
February 1, 2012 by Leave a Comment
Simply put, marketing is communicating what you can do for prospective clients by creating awareness. Rainmaking is converting those people into prospective clients by creating relationships. Marketing educates your prospective clients and referrals sources about the services you can provide to them. Rainmaking creates the relationships which allow your prospects and referrals to know that […]