The part of Rainmaking that I try to pound into my client’s heads is “follow up, follow up, follow up”. But how many times should you try to get in touch with someone before you become a pest? There is no magic number. While some may say 3 times, others say 6 times and some […]
Rainmaking Recommendation #79: Manners Matter
October 14, 2013 by Leave a Comment
Lately, I have noticed a horrific lack of manners (even more so than usual): Not saying “excuse me” when you have to interrupt someone; Not saying: “thank you” for being helped; Not apologizing for making a mistake or offending someone inadvertently; Looking at your smart phone at inappropriate times (like when you have a client […]
Rainmaking Recommendation #78: One Small Step
October 14, 2013 by Leave a Comment
In order to get into the habit of Rainmaking on a regular basis, I have been asking my clients to send me an email at the end of each week to let me know what Rainmaking activities they have performed during the week. They are to write down, each day, the step they have taken […]
Rainmaking Recommendation # 76: Predict your Own Future
October 14, 2013 by Leave a Comment
I can predict your future (even if you cannot): If you are doing the same thing today that you were doing yesterday, and the day before, and the day before that, you will get what you have always gotten. There is an oft used definition of “insanity”: Doing the same thing but expecting different results. […]
Rainmaking Recommendation # 75: It’s Not What You Know
October 14, 2013 by Leave a Comment
It’s not who you know. It’s about who knows what you know. How are you making sure that the public knows about what you know? You have to proactively tell the public what you know. Not by shouting from the rooftops but by intelligently, systematically and consistently showing others how you can solve their legal […]
Rainmaking Recommendation # 73: Birthday Wishes
February 6, 2013 by Leave a Comment
Monday, February 4th was my birthday. I’m not saying this to get more birthday wishes. In fact, I received: 183 wishes on Facebook – to which I responded individually to each person with a thank you, 5 birthday phone calls – 4 of them from my family members, 3 physical birthday cards (I remember when […]
Rainmaking Recommendation # 72: For the Price of A Cup of Coffee
January 16, 2013 by Leave a Comment
Rainmaking does not have to cost a lot of money. Many attorneys are spending tens of thousands of dollars on websites, SEO tactics, listing services which promise 30 clients in 30 days, buying books on Rainmaking that they don’t actually implement (or worse – don’t read), and this is just a short list. In fact, […]
Rainmaking Recommendation # 71: The True Secret To Rainmaking
January 2, 2013 by Leave a Comment
Shhhh… don’t tell anyone – particularly the other Rainmaking Trainers and Legal Marketing “experts” out there. There is no one way to become a rainmaker. If you have been trying to fit yourself into a mold of what a rainmaker looks like or does and it hasn’t been working, the reason is that you are […]
Rainmaking Recommendation #69: Dream Big
January 2, 2013 by Leave a Comment
We are continuing the steps on how to develop a successful Rainmaking Plan for 2013. In Rainmaking Recommendation #67 – Conduct your Own Attorney Review, we discussed Performing your own Attorney Review by determining: what you did this year that worked to bring in new clients; what didn’t work ; or most importantly, If you […]
Rainmaking Recommendation #68: Thanks Giving
January 2, 2013 by Leave a Comment
Think about the holiday that is tomorrow in the United States: Thanksgiving. Now look at the words that make up this term: Thanks and Giving. When was the last time you gave a “thank you” to the people who are in your life? Your clients, your referral sources, your family? “Thank You” is one of […]