The other night I was watching the Morgan Spurlock show “Inside Man”. This episode discussed “Big Data” and how everything (and I mean EVERYTHING) is collected whenever you log onto the internet. Most often it is used for marketing purposes, but Mr. Spurlock does talk about the dark side of all of this data collection […]
Rainmaking Recommendation #96: YOU Are a Brand
April 16, 2014 by Leave a Comment
Regardless of whether you are in a large, midsize or small firm or a solo practitioner, you have a brand. In fact, you ARE a brand. And personal branding is becoming more and more important in the second decade of the 21st century. What your personal brand is: Your personal brand is what people think of […]
Rainmaking Recommendation #95: Follow Up for Success
April 2, 2014 by Leave a Comment
A little while ago I came across these startling statistics that apply to sales people. While I do not know if these statistics are truly accurate or who published the study, they have been floating around the internet for a little while. 48% of sales people never follow up with a prospect 25% of sales […]
Rainmaking Recommendation #93: You cannot do it all
January 15, 2014 by Leave a Comment
There are so many marketing and rainmaking tactics which you could use to build a book of business: Networking Social Media Creating Referral Systems Entertaining for Business Joining Referral Networks Writing Articles & Blog Posts Presenting Seminars & Public Speaking Email & Email Newsletters And this is only a short list. (Stay tuned to this […]
Rainmaking Recommendation #89: What to Expect When They’re Expecting
November 8, 2013 by Leave a Comment
Great client service is about the client. I know, how trite. But so true! However, you need to understand that each client is truly different from each other. There will be some clients who will want to talk to you every hour on the hour. There will be others who don’t want to hear […]
Communicating with Clients for Rainmaking Effectiveness
November 4, 2013 by Leave a Comment
I recently came across a blog post written by John Camson, an attorney in Pennsylvania, for Lawyerist entitled: Why Won’t Lawyers Communicate With Their Clients? A well written blog from almost a year ago, it details some of the “reasons” that attorneys do not communicate with their clients during their representation: They have nothing […]
Death to the Finder/Minder/Grinder Mentality: Why you MUST become a Rainmaker
October 17, 2013 by Leave a Comment
Originally Posted on LawMarketing.com August 2013 The days of the “finder”, “minder”, “grinder” mentality in law firms needs to be eradicated. Immediately! These oft used terms are used to describe the typical roles inhabited by an attorney in a law firm setting. The Finder – The finder is the Rainmaker of the law firm. […]
Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)
October 16, 2013 by Leave a Comment
In Rainmaking Recommendation # 86 we talked about Why Pick a Niche. In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]
The Shoemaker’s Kids have No Shoes
October 14, 2013 by Leave a Comment
You have heard the old saying, “the shoe maker’s son has no shoes?” What this generally means is that the that the cobbler spends so much time repairing the shoes of his customers that he doesn’t have the time to repair his children’s shoes. Well, that’s been me. While helping my clients with their Rainmaking […]
Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)
October 14, 2013 by Leave a Comment
The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert. Today we will discuss “what” […]