Monday, February 4th was my birthday. (Yes, this is a shameless plug for you to send me belated birthday wishes.) After a long day at the office, I went to see my favorite musician play at a wonderful location in New York City. The interesting thing about his location is that it is sort of […]
The Business Card Hoarder
March 2, 2015 by Leave a Comment
I have a confession. I found a 3” three ring binder on my shelf in my office with about 2,500 business cards in it. The business cards dated back 15 to 20 years. Additionally, I have two other binders of business cards on my shelf and a Redweld® expandable file stuffed with business cards. I have […]
Rainmaking Recommendation #94: Breaking the Ice
February 19, 2014 by Leave a Comment
The title does not refer to the non-stop snow we have been bombarded with during the winter of 2014 in the northeast. Rather, it refers to finding a way to start a conversation during a networking event even if you are the self-proclaimed shyest person in the world. The best way to break the ice […]
Rainmaking Recommendation #93: You cannot do it all
January 15, 2014 by Leave a Comment
There are so many marketing and rainmaking tactics which you could use to build a book of business: Networking Social Media Creating Referral Systems Entertaining for Business Joining Referral Networks Writing Articles & Blog Posts Presenting Seminars & Public Speaking Email & Email Newsletters And this is only a short list. (Stay tuned to this […]
Rainmaking Recommendation #91: The Mathematics of Time for Rainmaking
December 4, 2013 by Leave a Comment
Over the next few Rainmaking Recommendations and blogs on JaimieField.com, we will be talking about time – your time and your clients’ time. These posts will be about client service & productivity management, rainmaking and legal marketing. However, all will deal with a theme of time. One of the biggest excuses I hear about […]
Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)
October 14, 2013 by Leave a Comment
The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert. Today we will discuss “what” […]
Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)
October 14, 2013 by Leave a Comment
You cannot be all things to all people. I’m sure you have heard the phrase: “Jack of all trades, master of none.” This applies to the legal industry as well. The day of the general practitioner is dead. The law has become much too complicated to try to keep up with all of the changes […]
Rainmaking Recommendation #85: Stop Networking with People You Know at the Networking Event
October 14, 2013 by Leave a Comment
It’s Networking Season again. Did you ever notice how many invites for various networking events you receive for September and October? People are ramping up for business after a taking the summer off. When you enter a networking event, what’s the first thing you do? If you are like most people, you go directly to […]
Rainmaking Recommendation # 84: Why You?
October 14, 2013 by Leave a Comment
You may have heard of something called a USP. This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another. It answers the question: Why you? You are an attorney. Sorry to say, you are also one […]
Rainmaking Recommendation #82: Building Visibility v. Building Relationships
October 14, 2013 by Leave a Comment
I had an interesting conversation with an attorney who doesn’t believe that blogs, answering legal questions online ala AVVO, websites, social media or online marketing at all brings clients to the door. Instead, he believes in networking: meeting people everywhere and telling them what he does for a living and creating real life relationships […]