Lindsay Griffiths is a friend of mine. She is also the Director of Global Relationship Management for the International Lawyers Network (ILN), a consortium of independent law firms across the world. In March, Lindsay went to the Legal Marketing Association’s annual convention in Grapevine, Tx and blogged about her time there. In one of her […]
Rainmaking Recommendation # 55: Broken Chains
April 4, 2012 by Leave a Comment
So you went to a networking event. You met some really wonderful people. You got their business cards. You think there is some way that you can potentially do business. You left the event after having a great time. You went home. And then… you did nothing! You didn’t write a “Nice to Meet You […]
Rainmaking Recommendation #53: What You Don’t Say May Speak Volumes
March 28, 2012 by Leave a Comment
After an extremely long day with clients, I stopped by my local book store – it’s one of the ways I like to relax. Yes, while I have ebook readers, and the ability to download books onto every device in the world, I am a bit old fashioned. I love the feel of books, of […]
Rainmaking Recommendation # 51: “I didn’t know you did that”
February 17, 2012 by Leave a Comment
“Why don’t clients come back?” Recently, I received an email from a litigation attorney from Connecticut who asked the question above and about following up with clients following the conclusion of representation. It seems that some clients of the firm who seemed happy with the work the attorneys were doing were going elsewhere for subsequent […]
Rainmaking Recommendation # 50: Put the Social in Social Media
February 17, 2012 by Leave a Comment
Are you using Twitter? Facebook? Linked In? Google +? Or any of the hundreds of websites that are considered “social media?” Great! If you haven’t gotten on board yet with Social Media sites, understand this – Social media is not a fad. It is not going away. It continues to evolve as a method of […]
Rainmaking Recommendations #49: Who do YOU want to represent?
February 17, 2012 by Leave a Comment
All great Rainmakers know the following: You have to love what you do and who your clients are because: When you are in a practice area that you love practicing law does not feel like work; When you love working with your clients they will love working with you. You will actually return calls, and […]
Rainmaking Recommendation # 48: Holiday Rainmaking Wishes for You!
February 17, 2012 by Leave a Comment
Twas 10 days before New Years and all through the firm, Attorney reviews were making them squirm, “Did I create enough business, bill enough hours?” Thanks to Rainmaking Recommendations they had the power To take control of their careers and rest of their life Breathing a sigh of relief, it will all be all right….. […]
Rainmaking Recommendation #46: The Reasons You aren’t becoming a Rainmaker
February 17, 2012 by Leave a Comment
There are only two reasons why you aren’t becoming a Rainmaker. 1. You don’t know what to do If this is the case there are many things you can do: Take a class, Read a book, Ask a mentor, Hire a Rainmaking Coach And 2. You aren’t doing the things you need to do on […]
Rainmaking Recommendation #45: The Difference between Rainmaking and Marketing
February 1, 2012 by Leave a Comment
Simply put, marketing is communicating what you can do for prospective clients by creating awareness. Rainmaking is converting those people into prospective clients by creating relationships. Marketing educates your prospective clients and referrals sources about the services you can provide to them. Rainmaking creates the relationships which allow your prospects and referrals to know that […]
Rainmaking Recommendation #44: Develop a Referral “System”
January 2, 2012 by Leave a Comment
If you are referable (Rainmaking Recommendation #41) And you know how to give referrals (Rainmaking Recommendation #42) And you know how to ask for referrals (Rainmaking Recommendation #43) Why aren’t you getting referrals on a regular basis? It’s probably because you don’t have a system for getting referrals in place. One of the definitions of […]