Rainmaking is as much of a mind-set as it is a skill set. You can learn the skills necessary to market your services and position yourself as an authority to your ideal clients. You can be taught how to network, how to use social media, how to blog or create videos, how to give excellent […]
Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are
October 7, 2015 by Leave a Comment
I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice. They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]
Should Law Firms Require All Attorneys To Become Marketers?
March 16, 2015 by Leave a Comment
Last week, Above the Law, published a post entitled: “Top Law Firm Withholding Bonuses Unless Associates Do a ‘Marketing Project’”. The post explained that Quinn Emmanuel, one of the top law firms in the United States, sent an email to all of its attorneys stating that it is going to require its associates to complete […]
Rainmaking Recommendation #108: What Do They Want?
January 7, 2015 by Leave a Comment
You want more clients, right? What do clients want? They want to know that you understand their problems, They want to know that you know how to solve those issues, They want to know that you are listening to them, They want you to be responsive, They want you to communicate with them clearly, They […]
Rainmaking Recommendation #95: Follow Up for Success
April 2, 2014 by Leave a Comment
A little while ago I came across these startling statistics that apply to sales people. While I do not know if these statistics are truly accurate or who published the study, they have been floating around the internet for a little while. 48% of sales people never follow up with a prospect 25% of sales […]
Rainmaking Recommendation #93: You cannot do it all
January 15, 2014 by Leave a Comment
There are so many marketing and rainmaking tactics which you could use to build a book of business: Networking Social Media Creating Referral Systems Entertaining for Business Joining Referral Networks Writing Articles & Blog Posts Presenting Seminars & Public Speaking Email & Email Newsletters And this is only a short list. (Stay tuned to this […]
Rainmaking Recommendation #88: Pick a Niche to Scratch their Legal Itch (Part 3 – How to Pick A Niche)
October 16, 2013 by Leave a Comment
In Rainmaking Recommendation # 86 we talked about Why Pick a Niche. In Rainmaking Recommendation #87 we discussed What is a Niche In today’s recommendation we will talk about HOW to pick a niche. There are many ways to pick a niche but here are some questions to ask yourself: Who is your ideal […]
Rainmaking Recommendation #87: Pick a Niche to Scratch their Legal Itch (Part 2 – What Is A Niche)
October 14, 2013 by Leave a Comment
The last rainmaking recommendation told you “why” you needed to start creating a niche law practice; however, just to reiterate: You widen your visibility within a specific group, It’s cost effective, It levels the playing field, You can get more referrals, and You can position yourself as an expert. Today we will discuss “what” […]
Rainmaking Recommendation # 86: Pick A Niche to Scratch Their (Legal) Itch (Part 1)
October 14, 2013 by Leave a Comment
You cannot be all things to all people. I’m sure you have heard the phrase: “Jack of all trades, master of none.” This applies to the legal industry as well. The day of the general practitioner is dead. The law has become much too complicated to try to keep up with all of the changes […]
Rainmaking Recommendation #85: Stop Networking with People You Know at the Networking Event
October 14, 2013 by Leave a Comment
It’s Networking Season again. Did you ever notice how many invites for various networking events you receive for September and October? People are ramping up for business after a taking the summer off. When you enter a networking event, what’s the first thing you do? If you are like most people, you go directly to […]