Rainmaking Recommendation #128: The Top 5 Excuses for Not Becoming a Rainmaker

A deadly disease is plaguing your legal practice.  It’s called “Excusitis”. Excusitis occurs when you come up with the various reasons why you cannot do something.  Here’s the rub – no matter what excuse you may have, someone has already debunked it. For example, the “I’m too old to ___________ (insert activity here)” excuse.   Age […]

Rainmaking Recommendation # 124: Taking It To The Next level

This is an incredibly short Rainmaking Recommendation.  But nevertheless, it could be one of the most important factors to your Rainmaking success.  It starts with an actual question that was asked by one of my Rainmaking Coaching Clients:  “How do I turn a relationship from ‘I know you’ to ‘I trust you?’   I have […]

What’s Your Personal Legal Brand?

There is something you truly need to know – you already have a brand, whether you like it or not. Your brand is how others perceive you and what you do. Before the internet, it was simply called your reputation and it was localized to your network or friends, colleagues, bosses and clients.  Now, with […]

Rainmaking Recommendation # 115: Be Amazing!

Being a good lawyer is not enough. Being a great lawyer is not enough. Be an amazing lawyer! According to Google the definition of “Amazing” is “causing great surprise or wonder; astonishing.” So, when was the last time you created great surprise or wonder when it comes to your clients?  Your referral sources?  Your prospective […]

Rainmaking Recommendation #113: Get Over It!

I recently wrote a blog post asking whether every law firm should require their attorneys to become marketers and Rainmakers. This was based on a new mandate by one of the largest law firms in the United States, Quinn Emmanuel, now requiring their associates to do a ‘marketing project’ in order to become eligible for […]

The Business Card Hoarder

I have a confession. I found a 3” three ring binder on my shelf in my office with about 2,500 business cards in it.  The business cards dated back 15 to 20 years.  Additionally, I have two other binders of business cards on my shelf and a Redweld® expandable file stuffed with business cards.  I have […]

Rainmaking Recommendation #107: What’s Going to Be Different?

This is the last Rainmaking Recommendation of the year.  In two weeks we will start a new year.  This is when people make promises, usually called resolutions, which they will never keep. In fact, according to the University of Scranton in the Journal of Clinical Psychology, about 45% of Americans usually make resolutions, but only […]

Rainmaking Recommendation #106: 2015 – The Year of the Client

I am officially declaring 2015 –  The Year of The Client. 2015 is going to be the year that client service is going to become one of the most important business development tactics you can improve for your law practice and firm. Why?  Yesterday, November 18, 2014, Jackson Lewis, a 780 attorney law firm with […]

Rainmaking Recommendation #97: You’re So Vain . . .

The other night I was watching the Morgan Spurlock show “Inside Man”.  This episode discussed “Big Data” and how everything (and I mean EVERYTHING) is collected whenever you log onto the internet.  Most often it is used for marketing purposes, but Mr. Spurlock does talk about the dark side of all of this data collection […]

Rainmaking Recommendation #93: You cannot do it all

There are so many marketing and rainmaking tactics which you could use to build a book of business: Networking Social Media Creating Referral Systems Entertaining for Business Joining Referral Networks Writing Articles & Blog Posts Presenting Seminars & Public Speaking Email & Email Newsletters And this is only a short list.  (Stay tuned to this […]