For arguments sake, let’s just say you have worked on an individual Rainmaking/Marketing Plan for your practice. Maybe you spent hours on it. Maybe you went to a class, seminar, webinar, presentation, telling you how to develop a plan specifically designed for you. Maybe you spent money working with a Rainmaking Trainer and or Coach. […]
Rainmaking Recommendation #128: The Top 5 Excuses for Not Becoming a Rainmaker
January 20, 2016 by Leave a Comment
A deadly disease is plaguing your legal practice. It’s called “Excusitis”. Excusitis occurs when you come up with the various reasons why you cannot do something. Here’s the rub – no matter what excuse you may have, someone has already debunked it. For example, the “I’m too old to ___________ (insert activity here)” excuse. Age […]
Rainmaking Recommendation # 127 – What’s Going To Be Different Next Year?
December 2, 2015 by Leave a Comment
We are really, really close to the end of the year. It is time to reflect on the past year and determine how you did this year and what you can do better for the next. However, for most attorneys, the past 365 days were exactly like the 365 days before that. If each year […]
Rainmaking Recommendation #126: Is a 76% Chance of Success Worth It?
November 18, 2015 by Leave a Comment
For years, I had erroneously been quoting a study that never existed. I had heard of this research from some of my personal and business development heroes – Tony Robbins, Zig Ziglar, Brian Tracy. It was even written about in a book by Mark H. McCormack, What They Don’t Teach You at Harvard Business School. […]
Rainmaking Recommendation # 124: Taking It To The Next level
October 21, 2015 by Leave a Comment
This is an incredibly short Rainmaking Recommendation. But nevertheless, it could be one of the most important factors to your Rainmaking success. It starts with an actual question that was asked by one of my Rainmaking Coaching Clients: “How do I turn a relationship from ‘I know you’ to ‘I trust you?’ I have […]
Rainmaking Recommendation #123: Fish Where the Fish You Want to Catch Are
October 7, 2015 by Leave a Comment
I know the title seems obvious; however, you’d be surprised at how many attorneys are casting their lines (i.e. marketing and rainmaking) in locations where they will never find clients for their practice. They are practicing random acts of networking, writing articles which don’t create authority, wasting time on social media marketing without a plan, […]
What’s Your Personal Legal Brand?
October 2, 2015 by Leave a Comment
There is something you truly need to know – you already have a brand, whether you like it or not. Your brand is how others perceive you and what you do. Before the internet, it was simply called your reputation and it was localized to your network or friends, colleagues, bosses and clients. Now, with […]
Rainmaking Recommendation #118: Think You Don’t Have The Time To Tweet?
June 3, 2015 by Leave a Comment
While I am loathe to have people compare themselves to others, I have often written about the fact that the phrase “I don’t have the time” is one of the worst excuses for not marketing your legal services or becoming a rainmaker. Are you busier than the Chairman of an AMLAW 100 firm? Do you […]
Rainmaking Recommendation # 115: Be Amazing!
April 15, 2015 by Leave a Comment
Being a good lawyer is not enough. Being a great lawyer is not enough. Be an amazing lawyer! According to Google the definition of “Amazing” is “causing great surprise or wonder; astonishing.” So, when was the last time you created great surprise or wonder when it comes to your clients? Your referral sources? Your prospective […]
Rainmaking Recommendation #113: Get Over It!
March 18, 2015 by Leave a Comment
I recently wrote a blog post asking whether every law firm should require their attorneys to become marketers and Rainmakers. This was based on a new mandate by one of the largest law firms in the United States, Quinn Emmanuel, now requiring their associates to do a ‘marketing project’ in order to become eligible for […]