It’s not who you know. It’s about who knows what you know. How are you making sure that the public knows about what you know? You have to proactively tell the public what you know. Not by shouting from the rooftops but by intelligently, systematically and consistently showing others how you can solve their legal […]
Rainmaking Recommendation # 73: Birthday Wishes
February 6, 2013 by Leave a Comment
Monday, February 4th was my birthday. I’m not saying this to get more birthday wishes. In fact, I received: 183 wishes on Facebook – to which I responded individually to each person with a thank you, 5 birthday phone calls – 4 of them from my family members, 3 physical birthday cards (I remember when […]
Rainmaking Recommendation # 72: For the Price of A Cup of Coffee
January 16, 2013 by Leave a Comment
Rainmaking does not have to cost a lot of money. Many attorneys are spending tens of thousands of dollars on websites, SEO tactics, listing services which promise 30 clients in 30 days, buying books on Rainmaking that they don’t actually implement (or worse – don’t read), and this is just a short list. In fact, […]
Rainmaking Recommendation # 71: The True Secret To Rainmaking
January 2, 2013 by Leave a Comment
Shhhh… don’t tell anyone – particularly the other Rainmaking Trainers and Legal Marketing “experts” out there. There is no one way to become a rainmaker. If you have been trying to fit yourself into a mold of what a rainmaker looks like or does and it hasn’t been working, the reason is that you are […]
Rainmaking Recommendation #70: How to get there
January 2, 2013 by Leave a Comment
In Rainmaking Recommendation #67 – Conduct your own Attorney Review you were asked to look back at where you have been. In Rainmaking Recommendation #69 – Dream Big you were asked to determine where you want to go. Rainmaking Recommendation #70 is about how to get there – And this means creating your Rainmaking […]
Rainmaking Recommendation #68: Thanks Giving
January 2, 2013 by Leave a Comment
Think about the holiday that is tomorrow in the United States: Thanksgiving. Now look at the words that make up this term: Thanks and Giving. When was the last time you gave a “thank you” to the people who are in your life? Your clients, your referral sources, your family? “Thank You” is one of […]
Rainmaking Recommendation #67: Conduct Your Own Attorney Review
January 2, 2013 by Leave a Comment
Over the next few Rainmaking Recommendations, we will be discussing the end of this year and how to develop a successful Rainmaking Plan for 2013. Want to hear a scary fact? There are only 54 days left to this year. We are coming down to the end of 2012. What did you do this year […]
Rainmaking Recommendation # 66: How are you going to get there?
January 2, 2013 by Leave a Comment
Last night was the 2nd Presidential Debate. Did you watch? Were you struck with the same question I was during the entire event? “How?” Each of the candidates outlined their goals for the country but neither one explained how they were going to do it. What does this have to do with Rainmaking? We all […]
Rainmaking Recommendation # 65: “Who are you?” Rather than “What do you do?”
January 2, 2013 by Leave a Comment
When you go to a networking event, what’s the inevitable first question that you get asked or that you ask another? “What do you do?” The fact is that this question implies that you are only interested in what they do for business and what they can do for you, not who they are as […]
Rainmaking Recommendation #64: You Never Know Where You Will Meet Your Next Client
January 2, 2013 by Leave a Comment
Rainmaking Recommendation #64: You Never Know Where You Will Meet Your Next Client (There will be a reader who will see themselves in this Rainmaking Recommendation because he was one of its stars.) Last week I was working at a client’s law office. I went outside on this absolutely gorgeous day to take a break […]