You may have heard of something called a USP. This is the “Unique Selling Proposition” and in marketing this means the reasons presented by someone as to why their product or service is different or better than another. It answers the question: Why you? You are an attorney. Sorry to say, you are also one […]
Rainmaking Recommendation #82: Building Visibility v. Building Relationships
October 14, 2013 by Leave a Comment
I had an interesting conversation with an attorney who doesn’t believe that blogs, answering legal questions online ala AVVO, websites, social media or online marketing at all brings clients to the door. Instead, he believes in networking: meeting people everywhere and telling them what he does for a living and creating real life relationships […]
Rainmaking Recommendation #81: Random Acts of Golf
October 14, 2013 by Leave a Comment
Let me start by saying, I am not a golfer. I don’t particularly have the patience for the short game, but I do like going to a driving range and beating the _____ (fill in the blank) out of a ball. However, on a daily basis I get invited to play golf for outings, fundraisers […]
Rainmaking Recommendation #79: Manners Matter
October 14, 2013 by Leave a Comment
Lately, I have noticed a horrific lack of manners (even more so than usual): Not saying “excuse me” when you have to interrupt someone; Not saying: “thank you” for being helped; Not apologizing for making a mistake or offending someone inadvertently; Looking at your smart phone at inappropriate times (like when you have a client […]
Rainmaking Recommendation #78: One Small Step
October 14, 2013 by Leave a Comment
In order to get into the habit of Rainmaking on a regular basis, I have been asking my clients to send me an email at the end of each week to let me know what Rainmaking activities they have performed during the week. They are to write down, each day, the step they have taken […]
Rainmaking Recommendation # 77: Spring Renewal
October 14, 2013 by Leave a Comment
One-quarter of this year is already gone. For most of us in the world, spring is on its way (although on the East Coast of the United States, it seems like this won’t happen). What usually happens in spring? The flowers begin to bloom, the trees get their leaves back, and the world seems to […]
Rainmaking Recommendation # 76: Predict your Own Future
October 14, 2013 by Leave a Comment
I can predict your future (even if you cannot): If you are doing the same thing today that you were doing yesterday, and the day before, and the day before that, you will get what you have always gotten. There is an oft used definition of “insanity”: Doing the same thing but expecting different results. […]
Rainmaking Recommendation # 75: It’s Not What You Know
October 14, 2013 by Leave a Comment
It’s not who you know. It’s about who knows what you know. How are you making sure that the public knows about what you know? You have to proactively tell the public what you know. Not by shouting from the rooftops but by intelligently, systematically and consistently showing others how you can solve their legal […]
Rainmaking Recommendation # 72: For the Price of A Cup of Coffee
January 16, 2013 by Leave a Comment
Rainmaking does not have to cost a lot of money. Many attorneys are spending tens of thousands of dollars on websites, SEO tactics, listing services which promise 30 clients in 30 days, buying books on Rainmaking that they don’t actually implement (or worse – don’t read), and this is just a short list. In fact, […]
Rainmaking Recommendation # 65: “Who are you?” Rather than “What do you do?”
January 2, 2013 by Leave a Comment
When you go to a networking event, what’s the inevitable first question that you get asked or that you ask another? “What do you do?” The fact is that this question implies that you are only interested in what they do for business and what they can do for you, not who they are as […]